A Well-prepared Virtual Data Room Helps You Sell Your Asset

Virtual Data Rooms can be an effective marketing instrument for selling your assets. As is often said, "You never get a second chance to make a first impression."

Frankfurt, January 13th, 2010 - Many participants in complex transactions such as Mergers and Acquisitions consider the virtual data room to be a means to an end. After all, due diligence and marketing are on opposite ends of the spectrum when it comes to the attributes of a given asset.

Conscientiously checking countless documents is a tedious and time-consuming task made even more so if all of the documentation is not present or not in order. Indeed, vast improvements have been made in the past decade with the growing adoption of virtual data rooms which provide fast, easy and simultaneous access to relevant documentation. Nevertheless, not all data rooms are created equal. Thorough preparation is the key. A properly organized and structured data room is a prerequisite for successfully selling an asset.

A thoroughly prepared virtual data room brings transparency to the prospective buyer because all relevant documentation is well-structured and easily found. There is a direct correlation between transparency and the purchase price or representations and warranties in a transaction. That means the lower the transparency, the lower the purchase price and the more the guaranties. This applies primarily to high quality assets. In some instances, the lack of transparency can even prevent the sale of an asset entirely as the buyer perceives the risk as being too high.

Therefore, the virtual data room should become an essential part of the sales strategy for your assets rather than merely being a repository for documents. The well-organized data room leaves your prospective buyers with a positive first impression about the assets they may buy and can thus help get you a better return.

Contact for the Media

Meike Mohr
Vice President Marketing

DRS
Eschersheimer Landstr. 6
60322 Frankfurt, Germany

P: +49 (0) 69 478640 - 280

meike.mohr@dataroomservices.com
www.dataroomservices.com